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High-volume mailers are masters of the purchased list, like no other category of mailers. These transactional emails do great things for your open rate stats overall. Base these mailings on key engagement activities such as a purchase made, a cart abandoned or a even re-activation email triggered after X-amount of days of inactivity. Smart AutomationĮmails triggered by specific actions can be a God send. It’s different for every provider and depending on your IPs and domains, you make get invited in or have the door slammed in your face. Robots don’t do nuance so mailbox providers will slap on a “spam” label if you snag a trigger like “FREE!” or “Guaranteed” or “$$$” etc. But of course, they get used and abused and overused. Old school marketing techniques that elicit feelings of urgency or “FOMO” are still with us. This can negatively effect open rates, but you still have to throttle sometimes to make it past the filters and build-up your reputation. Sometimes you need to throttle your sending speed and/or the IPs used. To finesse the in-box, as a high-volume mailer, you’ve got to be a master throttler. So take heart, your open rates might be better than the stats claim. So even if the email IS opened, it’s not counted.

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Plus text emails (non-htmls) are not tracked at all. There can be multiple issues with getting that little tracking mechanism downloaded.

FREE EMAIL SENDER LOW VOLUME DOWNLOAD

Open rate stats depend on the successful download of a graphic image. Email Open Rate Technical Issues Trackingįirst off, keep in mind that open rate tracking is less than perfect. It’s helpful to breakdown the elements effecting your open rates into either technical, human or when the robot elements over-take the human elements (only to creep out your subscribers). What needs attention are open rates that are on a steady slide or stuck in a slump. If your average email open rates dropped off initially but, stayed consistent. I am not encouraging you to freak out if your open rates are low. The friendly folks at Google can help you with that. First check to see how you’re doing compared to the industry average. If you suspect that your email open rates are off. In fact, at least at first, you really do need to focus on the drier more functional side of mailing. Delivering in high-volume is a special art and science. So if you send high volume and have lower numbers than this average, don’t despair.īroadly speaking high-volume mailers tend to pay more attention on the technical side and less on the emotional/engagement side. And, over all emails have a 22% open rate and a 4% click through rate. What is a good email open rate?Īccording to a Get Response survey, less than 25% of email marketing messages get opened. So high-volume mailers, on average, get lower open rates. Because, duh, you’re sending MORE emails than the average bear. Benchmark open rates, per industry, have to be looked at in perspective when comparing to high-volume senders. So let’s take a closer look at what counts as a good average email open rate for mass mailers. High-volume email marketing may seem like a dinosaur but, here we are in 2017 with folks hitting “send” to a single list containing millions of records. While that’s still true for high-volume email marketers, it kind of goes against the spirit of high-volume. Specifically, let’s look at the open rates for those who mail to more than 500K to several million email records, a DAY.Įmail Open Rates Targeted, personalized, segmented email is all the rage now.įor good reason! When you take the time to customize your messages to truly suit the needs of your recipients, of course the results will be better. So let’s focus on the unique issues surrounding email open rates.

High-volume sending, MTA using mailers operate differently. However, in the sea of advice aimed at ESP users, high-volume mailers get over-looked.

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